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Cook is hopeful of pulling in more Wrexham fans

13 June 2013

Richard Williams - Evening Leader By Richard Williams - The Leader

Steven CookWrexham are looking to put last season’s play-off final disappointment behind them by encouraging more supporters to flock to The Racecourse.

Season tickets went on sale earlier this week, with huge savings to be made before the July 1 early bird deadline, and commercial manager Steven Cook hopes more fans than ever will come on board and help Wrexham realise their promotion dream.

“You are under pressure to get tickets out and release them. We are realisitic and understand that the fans have been to two Wembley finals so we have held it off so people have chance to recoup their funds and then can commit to the club again,” said Cook.

“Ultimately, your fan is going to get the best saving by buying a season ticket. It equates to seven games saved in advance.

“I am appealing to fans, get their mates back involved who perhaps may have lost a bit of interest the last couple of years and become a bit despondent.

“I don’t really see the despondency – Wembley twice in a season. We didn’t get the fairytale ending everyone wanted but the excitement was fantastic and it gave a glimpse of how successful this club can be or how we can grow.

“Whilst we haven’t got promotion, when you think of what we have achieved both on and off the pitch in the last 18 months it is huge; it only takes that continued support to just push us over to where we need to be and that is how fans should look at it.

“We are definitely moving forward in the right direction and with everybody’s continued support, we will only continue to rise but we need that support from the fans.”

Wrexham player-boss Andy Morrell has seen centre-back Martin Riley and leading scorer Danny Wright leave the club and is yet to complete his first new signing of the summer.

Many supporters may decide to hold back from buying season tickets until they see some activity but Cook insists more fans coming through the turnstiles will only benefit Morrell in the transfer market.

“It would have been great to have released the tickets off the back of a great signing but it is just circumstances out of your control,” said Cook. “The season finished, Andy went away, he has been looking at people and speaking to agents.

“Without sounding desperate, the big appeal is to say everybody at this club has got the same ambition – eveybody wants to see us back in the Football League.

“Realistically, the only way to do that is for as many fans as possible to buy a season ticket so that the gate increases because that is your main revenue stream.”

Cook, hoping the club can surpass last year’s figure of 2,000 season ticket sales, added: “If you can guarantee a bigger attendance at every game, the club is going to be in a better position financially and then we are going to be able to put stronger offers in for players that we want.

“Players looking at it as a potential club to join will see a better fan base compared to clubs in the league and I would like to think we are one of those clubs that people look at and can see the passion.

“You only have to look back to the 18,000 fans at the FA Trophy final, wouldn’t it be great if a larger portion than the 2,000 who bought season tickets last year bought one this year.

“Obviously we would like to see that figure increase and build on it year on year.”



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